My Story

Hi, I am Adrienne Farrell, founder of InnovateHER Lab, an organization committed to advancing women's wellbeing and professional success. After more than a decade navigating the corporate world—experiencing both the dynamic energy of startups and the challenges of toxic workplaces while simultaneously starting a family—I recognized the profound need for a space that truly supports women in their pursuit of both career advancement and personal wellness. InnovateHER Lab was created to address this critical gap.

Over the course of my career, I’ve witnessed firsthand how traditional corporate structures are inadequately designed to support women, particularly working mothers. Research consistently highlights that women are disproportionately responsible for both visible and invisible domestic labor, from caregiving for children and elderly relatives to managing day to day household responsibilities. Despite this, the workplace often lacks the flexibility to allow women to balance these roles effectively. Moreover, women continue to face significant disparities in pay, career advancement, and leadership opportunities. During critical life stages, such as postpartum, perimenopause and menopause, many women find themselves stepping back from their careers due to the lack of support for the physical and emotional challenges they face.

This reality must be transformed.

InnovateHER Lab stands as a catalyst for change. Our mission is to equip women with the resources, strategies, and guidance necessary to not only thrive in their careers but also to safeguard their financial independence and health. We empower women to create multiple income streams, navigate leadership pathways, advance their careers, and build their own companies that offer the autonomy and flexibility.

Through InnovateHER Lab, we are building a future where women no longer have to choose between their career aspirations, time with family or prioratizing their health. We are fostering a generations of women who have complete control over their professional trajectories and personal wellbeing ensuring that they thrive in every aspect of their lives.